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Google One Tap

What is Google One Tap?

Google One Tap is a user-friendly sign-in mechanism provided by Google Identity Services. It allows users to quickly and securely sign in or sign up to your site with a single click—no password required. One Tap presents a subtle prompt at the top of the page, enabling seamless authentication using their Google account. This improves conversion rates, enhances user experience, and reduces friction during sign-in flows.

Why Google One Tap Matters for Publishers

Implementing Google One Tap with Ezoic enables your site to automatically collect identified users—visitors who have signed in using a verified identity like their Google account. This identity data is critical for maximizing monetization:

  • Improved Targeting: Advertisers pay more for impressions served to known, verified users.
  • Increased Revenue: Identity unlocks access to higher-yield demand sources and helps generate better match rates in header bidding.
  • Privacy-First Compliance: Identity-based ads support long-term ad revenue while aligning with industry privacy standards and cookieless future requirements.

The more users who sign in through One Tap, the more valuable your traffic becomes.

How to Set Up Google One Tap

To implement Google One Tap on your site through Ezoic, follow the step-by-step instructions provided in this support article:
How to Set Up Google One Tap for Identity

Controlling Automatic Prompts

In the publisher dashboard, go to Settings → Identity → Google One Tap. The Don't show sign-in prompts automatically toggle controls whether Ezoic shows sign-in UI on its own.

When enabled, Ezoic will not show the One Tap prompt or the fallback sign-in modal automatically. The One Tap library still loads on your pages so you can trigger sign-in when you choose—for example, from a button click or another user action.

When disabled (the default), Ezoic shows One Tap and the fallback modal according to its normal automatic behavior.

Triggering One Tap Manually

Sites using EzoicAds standalone (ezstandalone) can show the Google One Tap prompt on demand with ezstandalone.showOneTap().

The method returns:

  • true if the prompt was shown or queued. If you call it before the One Tap library has finished initializing, the prompt appears as soon as it is ready.
  • false if One Tap is unavailable on the page—for example, One Tap is not enabled for the domain, no Google client ID is configured, or the visitor is already signed in.

showOneTap() works regardless of the Don't show sign-in prompts automatically setting. It also ignores Ezoic's 24-hour snooze that normally applies after a visitor dismisses the prompt.

Example using the standard command-queue pattern:

<button onclick="ezstandalone.cmd.push(function() { ezstandalone.showOneTap(); })">
  Sign in with Google
</button>

Google applies its own frequency capping (a cooldown after repeated dismissals). That behavior is controlled by Google, not Ezoic, and still applies when you trigger One Tap manually.