# Google One Tap

Source: https://docs.ezoic.com/docs/identity/google-one-tap/


## What is Google One Tap?

Google One Tap is a user-friendly sign-in mechanism provided by Google Identity Services. It allows users to quickly and securely sign in or sign up to your site with a single click—no password required. One Tap presents a subtle prompt at the top of the page, enabling seamless authentication using their Google account. This improves conversion rates, enhances user experience, and reduces friction during sign-in flows.

## Why Google One Tap Matters for Publishers

Implementing Google One Tap with Ezoic enables your site to automatically collect **identified users**—visitors who have signed in using a verified identity like their Google account. This identity data is critical for maximizing monetization:

- **Improved Targeting**: Advertisers pay more for impressions served to known, verified users.
- **Increased Revenue**: Identity unlocks access to higher-yield demand sources and helps generate better match rates in header bidding.
- **Privacy-First Compliance**: Identity-based ads support long-term ad revenue while aligning with industry privacy standards and cookieless future requirements.

The more users who sign in through One Tap, the more valuable your traffic becomes.

## How to Set Up Google One Tap

To implement Google One Tap on your site through Ezoic, follow the step-by-step instructions provided in this support article:  
[How to Set Up Google One Tap for Identity](https://support.ezoic.com/kb/article/how-to-set-up-google-one-tap-for-identity)