Promo Codes
A promo code is a code your visitors type at checkout — such as SAVE20 — to get a percentage or fixed-amount discount. You create and manage promo codes in the Ezoic dashboard; the onsite checkout picks them up automatically, so there is no code to write on your site.
Create a Promo Code
Open the Subscriptions → Products page in your Ezoic dashboard and create a promo code. Each code has:
- Code — what the visitor types at checkout (letters and numbers, matched case-insensitively). You can enter your own or generate one.
- Name — an optional internal label shown on receipts, such as
Spring sale. - Discount — either a percentage off or a fixed amount off in a chosen currency.
- Duration — how long the discount lasts on a subscription:
- Once — the first payment only.
- Repeating — a set number of months, then billing returns to full price.
- Forever — every payment for as long as the subscription stays active.
- Products — restrict the code to specific products, or leave it empty to discount every product on the domain.
- First-time customers only — restrict the code to visitors who have never bought from you.
Limits
Each of these is optional:
- Max redemptions — a cap on how many times the code can be used in total. Unlimited by default.
- Expires — a date after which the code stops working. Never expires by default.
- Minimum order amount — a minimum subtotal required to redeem the code.
At Checkout
When your domain has at least one active promo code, the checkout automatically shows a promo code field. The visitor enters a code, Stripe validates it, and the discounted total appears in the order summary before they pay. There is nothing to add to your onsite integration — the field appears and disappears based on whether active codes exist.
A checkout accepts one promo code at a time.
Trials and One-Time Purchases
- Free trials — Repeating and Forever codes work with a free trial; the discount applies from the subscription start. Once codes cannot be used with a trial and are rejected at checkout — Stripe would spend the discount on the $0 trial invoice, leaving the first real charge undiscounted. Use a repeating or forever code to discount a trial plan.
- One-time purchases — a code discounts the single payment.
- Donations — promo codes do not apply to donations.
Managing Promo Codes
From the promo code list on the Products page you can:
- Enable or disable a code without deleting it — a disabled code stops working immediately and can be turned back on later.
- Delete a code permanently. Deletion prevents future redemptions but does not remove a discount already applied to an existing subscription.
- Duplicate an existing code's settings into a new code.
Product restrictions are fixed once a code is created. To change which products a code applies to, create a new code.
Related
- Products, Prices, and Paid Access — the products a promo code can discount.
- Subscriber Experience — what a buyer sees at checkout.