MailChimp

For our MailChimp integration we will need you to provide us with an API Key, which you can find by navigating to “Account and Billing” and the under the extras dropdown in your mailchimp selecting the “API Keys”.

Adding UTM Tagging to your links

Now that your subscriber list has been synced with these new Ezoic, we will need you to start inserting your Mailchip subscriber unique_email_id into your newsletter/email campaign links using whichever UTM parameter you prefer.

For example: If your current link goes to “https://www.content-website.com/page” , you would add the MailChimp unique_email_id parameter into a UTM parameter, such as utm_content along with the text “zid-” prepended to the id. This would make your URL look like this:

https://www.content-website.com/page?utm_content=zid-*|EMAIL_UID|*

And that’s it! You’re all done and ready to start sending traffic that can be properly identified with rich first-party data, allowing advertisers to target your audience more effectively!