ActiveCampaign

For our ActiveCampaign integration, you will need to provide us with your API URL, API Key and Account name. You can find your account name by navigating to the settings page and you will find it listed at the top. Once you have that, from the sidebar navigate to the “Developer” section where you will find your API “URL” and “KEY” (as shown in the screenshot below).

Adding UTM Tagging to your links

Now that your subscriber list has been synced with these new Ezoic, we will need you to start inserting your Active Campaign Contact ID into your newsletter/email campaign links using whichever UTM parameter you prefer.

For example: If your current link goes to “https://www.content-website.com/page” , you would add the MailChimp unique_email_id parameter into a UTM parameter, such as utm_content along with the text “zid-” prepended to the id. This would make your URL look like this:

https://www.content-website.com/page?utm_content=zid-%SUBSCRIBERID%

And that’s it! You’re all done and ready to start sending traffic that can be properly identified with rich first-party data, allowing advertisers to target your audience more effectively!