Google One Tap
What is Google One Tap? 🔗
Google One Tap is a user-friendly sign-in mechanism provided by Google Identity Services. It allows users to quickly and securely sign in or sign up to your site with a single click—no password required. One Tap presents a subtle prompt at the top of the page, enabling seamless authentication using their Google account. This improves conversion rates, enhances user experience, and reduces friction during sign-in flows.
Why Google One Tap Matters for Publishers 🔗
Implementing Google One Tap with Ezoic enables your site to automatically collect identified users—visitors who have signed in using a verified identity like their Google account. This identity data is critical for maximizing monetization:
- Improved Targeting: Advertisers pay more for impressions served to known, verified users.
- Increased Revenue: Identity unlocks access to higher-yield demand sources and helps generate better match rates in header bidding.
- Privacy-First Compliance: Identity-based ads support long-term ad revenue while aligning with industry privacy standards and cookieless future requirements.
The more users who sign in through One Tap, the more valuable your traffic becomes.
How to Set Up Google One Tap 🔗
To implement Google One Tap on your site through Ezoic, follow the step-by-step instructions provided in this support article:
How to Set Up Google One Tap for Identity